Add memes to a blog post

Step by step

1. Finish the draft first. Memes are punctuation, not structure. Write the post, then do the meme pass.
2. Mark the beats. Highlight sentences where the feeling changes: surprise, frustration, failure, money, waiting, relief.
3. Run the inserter. Paste the draft above. It scores sentences against emotion keyword groups and suggests a template per beat — This Is Fine for a meltdown, Success Kid for a win, Stonks for a money moment.
4. Prune hard. Delete any placement you would have to explain. If the meme needs a caption to make sense, it is in the wrong spot.
5. Swap in your images. The Markdown names each template with descriptive alt text and a placeholder. Replace it with an image you made or have the right to use.
6. Check on mobile. Most blog traffic is mobile. If the meme pushes the next paragraph below the fold, it is too big.

Best practices

• One meme per beat, roughly one per 300–500 words; never two back to back.
• Write alt text that describes the reaction, not just the template name — it helps screen readers and image search.
• Match the meme's emotion to the sentence, not to the topic. A pricing paragraph about a painful bill wants frustration, not Stonks.
• Keep a house style: same width, same corner treatment, same caption style across the post.
• Do not hotlink. Host your own copy of any image you have the right to use.

Common mistakes

Overloading the intro before the reader cares, reusing the same template twice in one post, and placing a celebration meme after bad news all read as tone-deaf. The inserter's caps (one per paragraph gap, about six total) exist to prevent the first two; your edit pass catches the third.